If you’re serious about marketing on the web, you need a blog. If you’ve been reading these posts, you know I don’t push social media use for attorneys, unless they want to do it. But I don’t feel that way about blogs. I believe that every firm that puts up a website should put up […]
As far as search engine optimization goes, quality content will always be king. As far as your clients and potential clients, quality content (well-delivered, mind you) will always be king. What’s changed, though, is the demand for higher quality content as search engines continuously work to improve how they rank the results of user queries. […]
There are lots of statistics on social media-use in the legal field, especially as part of law firm marketing efforts. Many statistics also point to which platforms firms generally prefer to use and which ones bring them the most clients. Of course, there are attorneys who don’t use social media, generally because they either don’t […]
In 2012, Jordan Furlong wrote a blog post for Stem Legal spotlighting a firm that had the best law firm bios in the world. He was talking about Marque Lawyers, a full service firm in Sydney, Australia that took a fully human approach to the development of their attorney profiles. If you visit their website, you’ll see […]
If you’ve ever visited a website on your smartphone that wasn’t optimized for mobile phone viewing, you know how frustrating it can be to find the information you need. In a recent post, I outlined some common law firm marketing mistakes when it comes to web presence. Websites that aren’t optimized for mobile and tablet […]
Many factors influence your user’s experience when visiting your website or reading your blog (functionality, content, usability, look and feel – the list goes on). Ultimately, you have to remember that the “user” is a person and think about how your website (often their first interaction with your firm), will affect their understanding of your […]
A few days ago I came across an interesting infographic published by The Rainmaker Institute with survey results from a survey conducted by the American Bar Association (participants are ABA members). About 850 attorneys from across the country responded to the survey, representing solo attorneys, mid-sized practices, and large law firms from a range of […]
In part one of reputation management basics, I laid out some of the reasons why it’s important to establish your presence in legal directories and on review websites. To follow up on that foundation, I’m going to cover what should be included in a legal profile and what to do when you find less-than-flattering reviews and […]
Reading legal directories and review sites is one of the most common ways that potential clients vet you and your services. Think of directories and review sites as a relatively new form of “word-of-mouth” advertising. These same sites may also be where dissatisfied clients, unethical competitors, or even ex-spouses go to leave disparaging reviews and […]
In the past few articles, we discussed some of the many ways that law firms can market their firms, improve their positions in search engine results pages, and increase brand awareness. In this article we are going to take a different and somewhat lighthearted look at several firms that are missing opportunities to increase their […]
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