We’ve covered a number of posts related to content from sharing examples of rockstar legal blogs to re-purposing content. But as you build upon and improve your content strategy, consider focusing on creating evergreen content which is powerful and stays relevant for much longer (it’s also easier to revamp and keep relevant). Evergreen content works for you […]
One of the things that makes blogs and social media effective is consistent updates. But it can be hard to continuously be creative and come up with great content for all those outlets. Honestly, it’s one of the biggest reasons why people abandon these marketing tools. But what if you could write once and produce […]
Odds are, if you’re the one writing blog content for your firm, at some point you’re going to have a post, or a series of posts, that beat the hell out of you (figuratively that is). Join the club. It happens. When you find you’re struggling so much with a piece that you just want […]
Ever wonder why some legal blogs get noted attention, are shared and followed by many, and are used as resources by not only the public but also other attorneys? It’s because the firms that run these blogs regularly update them with posts that go far beyond rehashing news stories covered in the media. These firms […]
Most law firms today use some sort of social networking to increase awareness of the firm and establish an ongoing relationship with their clients and potential clients. But of all the platforms available, LinkedIn has long remained a favorite. In fact, as we discussed in a previous post, of all the attorneys who use social […]
There’s a good chance that if you’re a practicing attorney, you’re on the web, and you may not even know it. Your firm or practice could very well be the topic of a news piece, blog, social media discussion, or online review. That’s good news, right? Only if what is being posted on the ‘net […]
Email marketing newsletters can enhance the level of trust your clients and their referrals have in your firm. They generally have a much higher response rate than web pages and blog posts because they’re targeted to a specific group that has decided to interact with you. To make the most of the email marketing opportunities, […]
If you’re like me, you probably get an inbox full of marketing emails and newsletters, and you probably only read a few of them. Think about the ones you do read. Why do you read them? Do you get information that you could find elsewhere, or is the content original and informative? Is the information […]
While I don’t have a marketing crystal ball to predict the future (or, unfortunately, your fortune), I’m going to share a few things that have remained constant over the past 10 years. Trying to keep up with Google’s algorithm changes is like trying to keep up with Usain Bolt, so let’s really look at the […]
Much of the time, a blog is used to increase search engine ranking and brand awareness, which brings us into the ongoing debate about whether stand-alone blogs or website blogs are better. As an attorney, you and your blog are held to ethical standards that most bloggers aren’t. Your blog is subject to the rules […]
Get a Price