Let me start off by saying that I am fresh out of law school and have yet to have my own legal client. I’m drawing on my own background in sales and my experience managing numerous sale reps. Although lawyers likely would not call clients “customers”, there’s one parallel that is valuable to use for […]

Do you hear that noise? That swoosh followed by the sound of a cash register? Do you know what it is? The sound of your competitors skirting by you in search engine results, social networking, and online brand awareness. It’s the sound of your competition reaching the clients that you are qualified to represent. It’s […]

As usual, I will be brutally honest about the things I have learned from my own experience even though it’s more than slightly embarrassing for me. I have a temper — to be able to admit that fact has taken me many years. I believe the fact that I’m no longer 20-something (we will not […]

Contact Us pages are often overlooked as a valuable opportunity to engage with your audience. They are generally the second highest visited page on a website and can convince a potential client to engage with you. Make sure your firm gives this page the attention it deserves. Contact Us pages play several roles. They’re a […]

Can we just choose five traits as the most important paralegal traits that you must possess to succeed in a paralegal career? In my opinion, the answer is “no.” The paralegal profession has grown and expanded over the last few decades to encompass so many different positions and roles that it would be impossible to […]

Legal research is expensive, but there are a number of free alternatives available. Aside from running over to the law library at the local courthouse or law school, or hiring law students with subscription access to Westlaw and Lexis, your options can sometimes be limiting. However, the trend is moving away from traditional hard copy […]

Blog posts, websites, social media, they all need visual content to engage the consumer. It’s not easy or enticing to be faced with page after page of dry text. Images help break up content, they can convey meaning instantly, and they can help get more eyes on your pages and posts. The problem is, finding […]

Is there such a thing as a dress code for the modern paralegal?  When I graduated from paralegal school over two decades ago, we were told to go buy a nicely tailored navy blue and black suit. We were to pair these suits with a white dress shirt, pantyhose and closed-toe dress shoes with no […]

I have a five-year old boy named Apollo. He’s a normal boy, full of energy and excitement. But he has a unique trait: within the span of about three minutes he’s able to get my wife to admit to anything, even the Lindberg Baby Kidnapping, to make him stop asking questions. So let’s talk about […]

Your website is either going to help or hurt your firm’s online marketing efforts. Consider these five web design strategies to reinforce your marketing efforts and increase law firm awareness. Domain name There are three things you have to think about when choosing your domain name; longevity, practice area, and local search. You don’t want […]