In part one, I showed you how the Pennsylvania personal injury firm of Edgar Snyder & Associates (https://www.edgarsnyder.com) achieves positive results with their law firm marketing tactics online. Now I will show how they approach a few important off-site optimization and marketing factors for great search engine rankings. Ratings/Reviews/Directories Claim your name by finding and […]

Q: So you did see the warning but you did not read it? A: I would have read the warning if I had seen it. Q: But you agree that that the warning label is conspicuous? A:  I’m not sure what that means but I know I did not see it. Q:  Well the warning covers […]

We all know there are facts, and then there are “facts.” Obviously both sides of any legal issue are going to want the “facts” on their side. So how do you get the “facts” on the side of your client? How do you get the “facts” to reflect favorably on you? One of the first […]

If you are new to internet marketing and search engine optimization, or if you have simply resisted getting involved in marketing and optimization, this is for you. Instead of touting the benefits of optimization, such as how optimization can help you rank better in search engine result pages (SERPs), and how marketing on the internet […]

As paralegals we are focused on taking care of others and making sure that everything operates efficiently and effectively for the client’s benefit.  However, in order to be the best paralegal that we can be, it is also important that we take the time to reflect upon what we can do for ourselves to make […]

It’s the time of year again for making grandiose promises to ourselves for self-betterment. Personally I’m not a fan of the New Year’s Resolution. Its not that I’m perfect or don’t want to improve. To the contrary, I believe in continuous improvement. Nevertheless, taking the time to reflect upon one’s flaws and weaknesses sometimes is […]

As the holiday season marks the end of the year, we want to take the opportunity to say thank you for the exciting year and to wish you the very best for 2015 (wow this decade is halfway over!) January 2014 seems like such a distant memory. We had just moved into our own office […]

Whether you have a paralegal on your payroll, you work with a paralegal or have a paralegal in your family, it is time to go holiday shopping for the paralegal in your life. While most paralegals love everything they receive (as most of us do), there are several gifts that are related specifically to the […]

Every year around this time, my wife asks me “What do you want for Christmas??” My reply, “hmm.. I don’t know… if I want something I’ll just buy it. Why wait for Christmas?” Cue head exploding. If you’re like me, or know a lawyer like this, finding an appropriate gift can be frustrating. In all […]

Finding a job can be challenging regardless of whether you just graduated from paralegal school or have been working for 20 years.  The first step in finding the perfect job is developing and writing the perfect resume. However, there are different techniques for writing a paralegal resume when you are just starting out versus when […]